Rick Citron treated Space Show listeners to an exceptional ninety minutes of clarity, reality, potential, and optimism regarding commercial space ventures, space entrepreneurism, and the future of such business projects. Mr. Citron discussed in details the essential elements needed for a successful business venture, including a space business venture. These essentials focus on the management team, the comprehensive business plan which includes marketing and more, and the financial component for the venture which specifies the sources for the venture financing. Mr. Citron repeated the importance of the management team throughout the program, stressing that a superb management team might be able to turn a mediocre venture into success but that even with a good idea, a less than quality management team would be unlikely to be successful. Mr. Citron talked about being able to know a realistic venture for one that is off in the future and that is ahead of its time versus a venture that is appropriate for this time. We also discussed the space business investment climate in the context of today's economy and deficits, the war on terrorism and in Iraq, the Bush space policy initiative, and the current status of NASA and its existing programs and publicly stated plans. Mr. Citron explained how he participated in the creation of Spacehab and Kistler Aerospace to Space Show listeners, using those companies as models for his formula for success for building a successful business venture. This program can serve as a superb guide for Space Show listeners interested in space commerce, their own entrepreneurial space venture or terrestrial venture for that matter, or investing in such a matter. In addition, Mr. Citron says he reads all his e-mail and will look at all two-four page Executive Summary type descriptions of a space business plan that are sent to him. Don't miss this show!
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The Space Show
