Howard Bloom has been called “the Darwin, Einstein, Newton, and Freud of the 21st Century” by Britain's Channel4 TV and "the next Stephen Hawking" by Gear Magazine. Bloom is the author of The Lucifer Principle: A Scientific Expedition Into the Forces of History ("mesmerizing"—The Washington Post) and Global Brain: The Evolution of Mass Mind From The Big Bang to the 21st Century ("reassuring and sobering"—The New Yorker). Joseph Chilton Pearce, author of Evolution's End and The Crack in the Cosmic Egg says "I have finished Howard Bloom's two books, The Lucifer Principle and Global Brain, in that order, and am seriously awed, near overwhelmed by the magnitude of what he has done. I never expected to see, in any form, from any sector, such an accomplishment. I doubt there is a stronger intellect than Bloom's on the planet." Bloom comes from the world of cosmology, theoretical physics, and microbiology. But from 1968 to 1988, he created an entirely new form of fieldwork in cultural evolution, political science, and social psychology. He turned down four graduate fellowships and embarked on what he calls his Voyage of the Beagle, an expedition to the heart of the beast, to the dark underbelly where new myths and new shifts in mass emotion are made. The result: Bloom was a professional star-maker, helping build the careers of figures like Prince, Bob Marley, Bette Midler, Michael Jackson, Billy Joel, Paul Simon, Billy Idol, Peter Gabriel, David Byrne, John Mellencamp, and Queen, and turned around abandoned projects for companies like Sony, Disney, Pepsi Cola, Coca Cola, and Warner Brothers. Bloom is a recent visiting scholar in the Graduate Psychology Department at New York University, a former Core Faculty Member at The Graduate Institute, and is the founder of three new fields: mass behavior, paleopsychology, and a new discipline he’s forging, omnology. Bloom has worked for 50 years on unifying the sciences, the arts, and history to create a project of a sort that’s normally the province of madmen—a 4,800-chapter body of work called “The Grand Unified Theory of Everything In the Universe Including the Human Soul.” Is this the insanity it seems? Pavel Kurakin of the Keldysh Institute of Applied Mathematics of the Russian Academy of Science in Moscow doesn’t think so. He concludes that, “Bloom has created a new Scientific Paradigm. He explains in vast and compelling terms why we should forget all we know in complicated modern math and should start from the very beginning. …Bloom’s Grand Unified Theory… opens a window into entire systems we don't yet know and/or see, new…collectivities that live, love, battle, win and lose each day of our gray lives.”