Discrete Choice Modeling

Broadcast 434 (Special Edition)

Dr. Geoffrey Crouch was the guest for this special Space Show program originally aired on Dec. 21 and replayed for Christmas, Dec. 25, 2005. Dr. Crouch has undertaken innovative and state of the art market research for suborbital and orbital tourism using Discrete Choice Modeling. During the first part of the interview, we talked about market research in general, how its done, its importance, how to properly use it, how to draw the right conclusion from the data, and best uses for focus groups, individual interviews, and even the newer online interviews and surveys.

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