Moonwards is just starting out. Kim does the lion's share of it right now, with help and inspiration here and there from the good people on space.stackexchange. She has no background in the sciences, she went to art college after high school. Then to massage therapy school when she realized she wasn't going to make any money from art. Then she trained at a Zen center when she burned out from doing massage (which happens a lot actually - the massage burn-out part). After that she, uh, sort of bounced around for a few years and eventually headed down to Mexico to try to return to her artwork, where she met her husband and ended up staying. She's still there in central Mexico 13 years later.
Two years ago, in August of 2013, she finally found the diet and lifestyle that allowed her to have a normal energy level. Before that she'd struggled with lethargy, dopiness, sleepiness, and accompanying anxiety. It was the first time as an adult she'd been free of that for more than a couple of weeks. Her reaction quickly turned from 'Eureka!' to 'so now what?...'. She was in the middle of Mexico with all her time free (her husband has a successful business and is happy for her to use her time as she wishes). She really wanted to make up for lost time.
It took a while to find the right thing. She took to watching videos of successful people she admired to try to figure out what direction to take. It was quickly clear that scientists and engineers were her role models. One day she was watching an interview of Elon Musk - who she'd never heard of until a few days before - by Salman Khan of Khan Academy. He started talking about going to Mars. Starting in her early teens she had been a big science fiction and science mag consumer, and she thought 'Mars? That makes no sense. He seems like a smart guy, what's he doing?'. So she decided to write up something about that. The more she worked on that, the more she got into it.
Kim feels Moonwards has vast potential, but that it will take a great deal of work for it to live up to that. By pouring herself into it, she hopes she can grow up in a way she didn't when she was younger because of health problems. In the same way, she believes we won't find the maturity to care for our planet, and move on to greater things in our future, until we pour ourselves into a project that changes our perspective and makes us see our own potential. She believes space
settlement is that project.