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Broadcast 1272 (Special Edition)Listen to the show!
Aired on December 8th, 2009
Guest: Peter Sage
Guest: Peter Sage. Topics: Space Solar Power (SSP), the business case for SSP. Peter Sage, a leading and well-known international entrepreneur and a Director and Principal of Space Energy was a guest for this show from Dubai. You can find out more about our guest and his company by visiting Our almost two hour program was divided in two segments but because our discussion points and themes crossed over the segments, this review will not be broken down by segment. There was only one break leaving the last segment about 75 minutes in length. As we started the program, Mr. Sage put forth the case for SSP and its potential. He talked about his preliminary due diligence and the feedback received from many different sources which indicated that the technology was not the issue. Instead, closing the business case was the issue. Do not miss this discussion. As he discovered, the key economic factor, the key economic metric was the kilogram per kilowatt ratio which is impacted by launch costs. As you will hear, by going to Thin Film Photo Voltaics, they improve efficiency, lower mass, and increase deployment size, thus they effectively lower launch costs. We continued this discussion into the second segment because we asked Peter what to took to make a quality presentation before business people to obtain capital. I urge all listeners to pay careful attention to what Peter Sage had to say about this. Its instructive for us all. In addition, his focus on solid due diligence, the business and management team and the understanding that he is working an energy company that uses space rather than a space company is very important. Also note that Peter did not come to this as a space person or a true believer in SSP. Again, this is an important distinction. Terrestrial power issues were discussed, political policy and social engineering were discussed, as well as solid economics and market solutions. Timing for SSP deployment was a focus of this discussion and as you will hear, all important. In the context of timing, his response to listener questions was on the basis of buying down the risk and cost reduction versus market and early competitive advantage. At the end of this program, Peter asked a series of questions that you will hear along with my response, all of which lead one to a rational conclusion that SSP is an important part of our future energy mix, not the entire part as Peter Sage certainly says we need all tools of energy development to address the energy issues we as a global society are going to be facing in the future. In fact he references the excellent energy study done by Mike Snead who spoke about his study on The Space Show on Jan. 9, 2009. You can hear Mike's interview about his comprehensive energy study at When visiting, subscribe to their free newsletter. You can also hear Peter's TED presentation which is well worth your hearing, plus there are other important SSP technical and business presentations and materials on this website. If you have a comment or question for Peter Sage, you can use the contact page at or send your note to our guest per the address on this page. Please reference The Space Show in the subject line.

About our guest...

Peter Sage
Peter Sage is a leading and well-known international entrepreneur who has brought over a dozen various start-ups to commercial success. Virtually all of the businesses he has started and built have been in different industries and some of the most notable successes include; The World Wide Health Corporation, an anti-ageing corporation he founded in 1998 that he quickly took to USD $4M in revenue. The Energie Fitness Group, which he co-founded in 2002 and is one of the UK’s fastest growing chains of Health & Fitness Centers and the winner of numerous prestigious industry awards. His latest venture, Space Energy, is an ambitious attempt to commercialize Space Based Solar Power and bring the vast environmental and humanitarian benefits of this multi-billion dollar project to the world. Mr. Sage is a long-standing active member of the Entrepreneurs Organization, having built six qualifying companies to date. He has also been featured in numerous publications worldwide and was nominated for the prestigious 2008 ‘Extraordinary Lives Award’ by the world’s largest social entrepreneurs organization, “XL”, of which he is a life member. In 2004 he also served as the Chairman of the London YES Group, the largest personal development organization in Europe, and was the first recipient of their highest level of recognition, that of Honorary Life Member, one of only three people ever to receive the award for outstanding contributions to the organization. Mr. Sage is also a qualified Navigator for the world-renowned ‘Life-Pilot’ organization and has recently been invited to serve on the Board of Advisors for INSEAD (Paris), one of the world’s top business schools in the field of entrepreneurship. In addition, he was appointed as the first Global Ambassador for the highly established and respected student entrepreneurs’ organization, CEO. Mr. Sage is also a highly sought after international keynote speaker, motivation specialist and expert in human behavior who entertains and inspires both public and corporate audiences all over the world. His client list has included the likes of Deutsche Bank, Royal Bank of Canada, Fitness First and many others. He was also a professionally qualified member of CAPS (Canadian Association of Professional Speakers) for 2005 & 2006 and is listed in the 2009/2010 edition of the Cambridge Who’s Who of global business professionals. For almost 20 years, he has relentlessly studied great achievers in history and his passion has been bringing the powerful lessons learned through his studies, as well as those from the Personal Development Industry, to the corporate world. He ranks as one of a small and elite number of officially qualified trainers for Robins Research International and is a trained specialist in Human Needs Psychology (as recognized by the Robbins-Madanes Institute). This leads him to traveling around the world and volunteering up to one month per year to conduct strategic interventions and work closely with people from all types of backgrounds; from super achievers and successful businessmen through to homeless, drug addicts, abuse cases and suicide.

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